Monster.com may grow up to be a dinosaur: The First Sentence in a Recent Article
Monster.com may grow up to be a dinosaur. Yep, first sentence in a recent article.The article addresses vertical job search engines, of course. Based on a blog entry that follows up on this article, I have modified the following questions somewhat, and answer them in accord with Joel Cheesman's responses.
A. if you were an employer, would you prefer to pay $300 for a listing on Monster, pay nothing to post it on a site like Craigslist, or just display it on your own site?
B. There is a point of providing too much information," said Greg Sterling, an analyst for the Kelsey Group, a consulting firm. Do you think that vertical job search engines will overwhelm the user?
C. Name one key difference between [SimplyHired, Indeed.com, WorkZoo, etc.] and leading job boards Monster and CareerBuilder?
Answers follow next!
A. Eventually, all three will lead to the same end. The implications are that 1) the corporate career center will become increasingly valuable and 2) the cost of a job listing is quickly going to zero.
B. No way; its all about gathering and organizing information in a useful way. There are billions of webpages out there, and no one complains about being overwhelmed. What we need are better search engines.
C.The key difference between [SimplyHired, Indeed.com, WorkZoo, etc.] and leading job boards Monster and CareerBuilder is that employers don't pay to be listed.
Read more here and here.
(dino pic by Petey Pabs via flickr)
posted by Michael @ 8/22/2005 09:32:00 AM 
1 comments
1 Comments:
While I agree that the vertical search engines are changing the landscape of the online jobs market, and I do not think we are seeing the end of paid listing sites like Monster and HotJobs just yet. These sites have extermely high profiles on the Internet and even though large companies have people applying for jobs through thier own website, they still advertise on more than one of the prominent paid job listing site. Also there are job aganecies as well who in other to increase thier chances of finding a candidate for thier client turn to monster and others. Along with the smaller comapnies who do not have a dedicated career page on their website ( sounds strange but you would surprised that they do exist), the era of paid listings are far from over.
The paid listing sites shouldn't be hitting the panic button just yet as the online jobs market is still small when compared to that of the paid listing in newspapers and magazines. If they can get more of that market they should still be around for some time to come.
However I do agree with you that better search engines are needed and the key for results should be relevancy rather anything else. The more relevant the result, more like jobseekers are likely to respond to the jobs ads found on the search engines. Indeed, SimplyHired and WorkZoo are all working on increasing the relevancy of the results they return. Check out Biohealthmatics.com, which rerun jobs in the biotech sector, and HealthCareerNet which return jobs in the healthcare sector.
SimplyHired and Indeed.com are also planning on introducing a cost per click advertsing system similar to that of Google, so that employers who want ot give thier jobs higher prominence within the sites can pay to do so.
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